He's the President of L.M.E, and is very showy. He is one of the first people to recognize Kyoko's promise of being a great star, and created the "Love Me" section because of this. Lory has a very deep voice, and often has a huge entourage with him to create the world's greatest and sometimes strangest entrances. He also has a granddaughter, Maria, who idolizes Kyoko.

(source: Wiki)