Richard Jones is William's stern father. He is very conscious of his place in the class system - rich, yes, but it's "new money" (earned through business success) rather than "old money" (inherited from aristocrat ancestors). While he wants to overcome this distinction by having William "marry up", he has no tolerance whatsoever for the idea of Emma "marrying up" into his family. This despite some uncomfortable facts about his own history.

Source: http://hellsing.comicgenesis.com/emma/</a>