In his youth, Kenzou was the leader of a very popular cult that included Hollywood stars and other famous people. At one point, he and the thirty four members of his cult made to burn themselves alive; however, only Kenzou himself would survive. He subsequently received a total 280 year-sentence in prison for this crime, and endeavored to climb back up to the upper echelons of society where he could relive his former glory.
(source: JJBA wikia)