Everett Ray is a character in Bakugan Battle Planet, he promotes a Bakugan battle league so The Awesome Ones can raise money in order to save Pinpoint Park.

He first appears in The Lost and the Cost giving Lia and the others an idea to create a Bakugan league to make money in order to save the park, The Awesome Ones do not like the idea of Bakugan being used for money - but they still do it in order to send a message. In the league, Dan battles China Riot, Riot takes things too far and causes damage which makes the crowd boo because of the danger this battle is causing. Dan and the others end the battle and send a message that Everett Rays ideas are bad and Bakugan should never be used for money.

(Source: Bakugan Wiki)