She is the wife of Hinahoho. She is the daughter of the Chief of the Imuchakk Tribe Rametoto.

In her tribe, she was considered the most beautiful of all the other girls. She has a somewhat strong build and a height that is almost matched with Hinahoho's. She is usually wearing a Imuchakk headband over her head and has long wavy hair.

Rurumu appears as a kind and gentle person when first met and she happily accepted Sinbad as her King. However, she also comes off as strict as she tutored Sinbad and Jafar as they traveled to Reim and would not let them eat until they had finished their lessons. Still, she was kind to everyone in their group and treated them with respect.

(Source: Magi Wikia)